In todays conditions, the survival of magazines, individually and Essay

In todays conditions, the survival of magazines, individually and collectively, is not dependent on the quality of their journalism. Discuss - Essay Example The real problem is quality journalism, but the media business itself. For instance, under discussion is whether the World Wide Web can help major, independent journalistic organisations. The Internet—the greatest medium ever created for information dissemination and news transmission—already provides a plethora of quality journalism and constantly will, from small-scale magazine organisations to the online expansions of large-scale newspapers and networks (Cook 2008). However, can new magazine businesses—organisations which are formed external to and in competition with the giants of the old media—survive through quality journalism alone? Can and will the prospective counterparts of today’s major magazine companies penetrate the current media barrier, emerging as strong national magazine brands above the debris and dissonance of the current magazine industry? In a study examining the disparity between professional magazine editors and journalism educators, Dickson and Brandon discovered that there were considerable disparities between the educators and editors in their belief of what comprises the survival of magazines today, specifically what media-related skills or advantages are vital (Lepre & Bleske 2005). The researchers discovered that educators ranked theoretical knowledge in mass media and society, communication theory, and media history, and professionally focused skills in media management, media ethics, and media law, higher than professional magazine editors did (ibid, p. 190). Technical skills in language arts were ranked the highest by professional magazine editors. The group of journalism educators was the only one which ranked another category, skills in journalism, as being the most contributing factor to the survival of magazine businesses (Lepre & Bleske 2005). Generally, the findings of this study demonstrated that even though there were considerable disparities between the groups of