A study on strategic management as a determinant of organization Dissertation

A study on strategic management as a determinant of organization performance.(casestudy of coca cola plc) - Dissertation Example This is where business strategies or strategic management is required. This report, thus, aims to identify strategic management as a key determinant of organizational performance. The main objective of this research is to understand the importance of the strategic management in a business, so that organizations can utilize them for improving the efficiency of the business, as well of its employees. The report gives a literature review on the topic and also explains the rationale of the study. It discusses the studies and opinions of many analysts, who have clearly mentioned in their views the connection of the use of business strategies and high performance work. The research is believed to provide crucial knowledge on the impacts of strategic management as a factor for organizational performance. Interpretive research methodology has been used in the data collection and analysis. The research approach has been qualitative, where the literature review has been used, and case study me thod has been applied. A case study on the Coca Cola Company in Nigeria has been used for the research purpose, which has helped to answer the research questions. Apart from this, interviews have also been conducted, the records of which have been collected and analyzed. During the entire research program, all the ethical issues have been taken care of, and the purpose and procedures of the study have been clearly declared. The dissertation explains all the procedures applied for data collection, the results that have been obtained, and a clear analysis based on the examinations has been provided. Based on the analysis, a view has been provided on the importance of strategic management in business organizations and its role in determining the organizational performance. Acknowledgements Table of Contents Serial no. Topic Page no. Introduction 7 Limitation of the Study 10 The Research in Detail 11 1 Introduction, Aims & objectives 11 1.1 Introduction 11 1.2 Aims 12 1.3 Objectives 12 2 Literature Review 13 3 Research Methodology 23 4 Findings 28 5 Discussions 41 6 Conclusion 44 7 Recommendation 47 References 51 List of Figures Figure no. Topic Page no. 1 Response to Q.1 29 2 Response to Q.1 29 3 Response to Q.6 33 4 Response to Q.6 34 5 Response to Q.8 36 6 Response to Q.8 36 List of Appendices Serial no. Topic Page no. Appendix A Questionnaire 48 Introduction Different types of managers are present in an organization having different skills and capabilities. It is essential to make these skills work simultaneously to deal with various strategic tensions that an organization encounters (Joyce & Woods, 2001, p.3). A strategy is a cohesive and harmonized set of obligations and actions planned to develop core competencies and achieve competitive advantage (Sadler & Craig, 2003, pp.9-13). Strategic effectiveness is achieved when a firm successfully puts together and applies a value-creating approach. While choosing a strategy firms make choices among viable alternat ives. Such alternative courses of actions are accomplished using the strategic management process. A strategic management process is a full set of commitments, evaluations, and measures essential for a firm to achieve premeditated competitiveness and earn more than average returns (Hitt, Ireland & Hoskisso, 2009, pp.4-6). It was as early as 1916 when Henry Fayol had suggested that planning should be used as a practice to