CASE STUDY Example | Topics and Well Written Essays - 250 words - 2

Case Study Example The main goals are to cater the needs of visitors by providing them a virtual access to its product via the website. Additionally, Wrangler wanted to marketise its brand and various products. Undoubtedly, the world is fast changing with a rapid speed of technology. In order to catch up with this speed; in addition to physical existence, virtual existence is unavoidable to marketise, to promote products, and to provide a convenient way to people to shop virtually. 1. Wrangler targets a very specific type of person with its marketing and Web site. How would you describe that group? What risks and benefits do companies assume when they target specific types of individuals? Do you think it pays off for Wrangler? Why? The website categorizes its customers by men, women, boys and girls. Some risks such as a customer may not able to find Jeans fitting to his/her body structure, possibly the customer might be either too slim or too fat. Additionally, different sizes and prizes help customers to select a piece of jeans fitting to choices and physical aspect as well. As a result, by assessing the possibilities, the companies become in a position to determine and marketise the most common sizes and prices of products. A shopper may become confused to locate the relevant information from so many visual displays. Many a times, shoppers do not like the extra display of visuals that they consider unnecessary. In that case, shopper may find it difficult to locate its wanted piece and consequently unable to shop. There can be no specific product that can be suited for such marketing approach. However, the important thing is that significant but common product information must always be there to help shoppers to locate and shop