Tourism and Hospitality Promotion Essay Example | Topics and Well Written Essays - 1000 words

Tourism and Hospitality Promotion - Essay ExampleEasyjet follows certain value systems for the purpose of quarry setting strategy. This complicates designing and maintaining the eminentest safety standards for its customers, breaking the shackles of traditional methods of thinking and find innovative ways and room to attract new customers, providing services that transcend the expectations of the travelers, converting newer customers into long term customers by providing customer satisfaction and top hat service possible, focusing on a double-digit growth rate in future years, enhancing capacity utilization, reducing fixed bell, providing the highest quality resorts thereby helping the customers to gain the best experience possible which will in turn bring profits. (About easyJet, n.d.) PEST Analysis of Easy Jet Political-legal factors The Political legal factors affecting the Easyjet include the political unrest and war signal in the Middle East. The Air Miles scheme is not know by the government as taxable perk in the same ways as tax is levied on company cars, which may help the Easyjet to contend on the same base with that of British Airlines. mesh topology with the EU mart gives them the widest network access. Economic factors Increasing fuel embodys, legal and environmental regulations and possibility of high security along with insurance costs increases the risk for terrorism. Globalization helps the traffic to grow in interminable term, the introduction of a single currency helps in boosting the business with the consentaneous of Europe getting integrated. Socio-cultural factors world-wide reluctance in using credit cards seems to be the concern for attracting French and German travelers. Customers be more comfortable with cheaper flights get angry when they have to pay a premium to actual cost for a particular time of flying. Technological issues The major issue is how much the application of Internet has synergized the cost and distrib ution resulted from integration of the industry causing reduction in the upward rise in price. (Geiger, Schlottke & Schrade 2009) ostiarys model Bargaining Power of Suppliers Only two suppliers Airbus and Boeing provide aircrafts and face stiff challenger. This helps the Easyjet to barter for aircrafts at cheaper price. However the switching cost to another supplier is also very high. Bargaining force play of customers The price bargaining power of the customers is very high for Easyjet. With so many other LCCs in the market it becomes important for Easyjet to provide economical price to retain customers. Threat of New Entrants There is a Brobdingnagian capital investment undeniable upfront in the airline industry. Moreover higher efficiency is required to maintain sustainability. Moreover with so much air carriers, the introduction of a new one creates high competition facilitating price war. Threat of Substitutes The main objective for Low cost Airlines includes faster and c heaper travel. Moreover the whole of Europe is connected with well-networked extensive train system, which provides transportation at a cheaper cost. So there is a definite threat for Easy jet in this regard. Rivalry among competitors Easy jet faces huge competition among its competitors, as there is an intense competition to maintain cheaper airfare and providing better customer services. (Geiger, Schlottke & Schrade, 2009, pp. 2-4) mill Analysis SWOT Team (2007) Strength The overall cost-leadership model, the